IT Expert. Digital Marketer. Industry Thought Leader
We all remember that fateful day when we passed through the doors of our high school for the very first time. Brow sweaty and backpack brimming, we knew that our reputation from years past would follow our footsteps down the hallway, but that we’d also have an entirely different arena in which to create anew.
The scenario itself may have changed, but many of the principles remain the same. Our reputation still precedes us when we enter a new environment, though now the World Wide Web is usually the messenger, for better or worse. Whether it’s a new job, a meeting, a fundraiser, a date, or something in-between, there are more ways than ever for those around us to do their homework, on us, before meeting face to face.
That’s right, a simple Google keyword search can bring up anything from your veterinary practice’s website, to your Facebook page, and hopefully not those Instagram pictures from your best friend’s wedding. While it may seem like you have no control over what people find out about you online, the truth is that you have more of a say in the matter than you think.
Google has a remarkably comprehensive system in place for coordinating user search results and delivering them in a timely, deliberate and meaningful fashion. What might seem like random results at first glance is actually a highly methodical process unfolding in real-time. “Crawlers” (known singularly as Googlebot) continuously sort through billions of web pages from each corner of the globe, algorithmically analysing, assessing, ranking, and indexing web pages and sorting through each applicable result.